studio@alyamiratti.com
An elegant exhibition identity redefining Calatrava’s architectural legacy
My Role:
Exhibition Identity
Editorial Design
Motion Graphics
The exhibition identity is built on rhythmic moiré waves that reflect the fluid visual movement of natural objects, shifting and flowing along the architectural curves. The moiré pattern distorts any text it’s overlaid on to varying degrees, depending on the pattern frequency, typographic scale, and viewing distance.
This scalable graphic system plays with legibility and invites audiences to step back or lean in to clearly perceive information, evoking the multi-dimensional nature of Calatrava’s monumental architecture.
MoMA Sans Typeface: Christian Schwartz